VIDEO
Video is a great way to connect with your clients in multiple ways:
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It allows you to introduce yourself, explain your process and showcase your service or product.
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Video allows people to connect a face with your business and can built trust as you tell your story.
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Video can also improve your search engine rank. The top search engine is Google followed by YouTube, which is owned by Google. Having a YouTube video embedded in your website is likely to improve your SEO (search engine optimization), maximizing your opportunity to be found.
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Video content can be reshaped for multiple platforms. Not only is it great for your website, but it can be utilized on your social media sites as well, maximizing your marketing dollars.
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All of these aspects allow you to connect with new clients and potentially increase sales!
SEE EXAMPLES BELOW OF DIFFERENT VIDEO IDEAS:
THE WHAT: This type of video tells the story of the finished interior or architectural design, focusing on both the big and small details of the project. It gives the potential client an opportunity to see your design style as well as dream of what their space could be.
THE HOW: This type of video allows the design professional to introduce themselves and explain the process of how to work with them. The intention of the video is to build trust with potential clients, and to answer their basic questions.
THE WHO & WHY: This type of video allows the design professional to introduce themselves more thoroughly, explain their backstory and what inspires them personally. It also allows you to showcase more of your design style.
DESIGN INTERVIEW: In this video concept, the architect or designer describes the design of a space. He or she outlines the concept of the project, the challenges, the triumphs and all the details in between.
THE SAME VIDEO CAN BE RESIZED TO FIT DIFFERENT SOCIAL MEDIA PLATFORMS:
Let’s chat about ways you can use video in your business.
Contact me below to set up a phone call: